Behaviour is what defines a person. And behaviour is how we know when and where to deliver the right advertising to your audience.
Some make assumptions based on profiling, but at Yahoo!7 we look at people’s actual behaviour. The pages they view, the searches they make and the products they’re into. But we only pull the information we need because some things are best left unknown.
We sort them into 145 different groups, and with our proprietary tools, we can figure out when and what they’ll buy.
So while others assume, we actually know, which is how we target better.
Watch Hamish the 33 year-old solicitor go through his morning routine, and we’ll show you how.Contact your local Yahoo!7 representative for more information.